Examples · Weekly update
Weekly KPI dashboard
The four numbers a small team reads every Monday, built from three exports.
The decisionWhere should the team focus this week: getting more signups, or helping the ones we have finish setup?
Sample data · not a real company
Weekly KPIs, week 41Click a number
W36
W37
W38
W39
W40
W41
New signups by week
Receipt
New signups, week 41
- Definition
- Accounts created this week
- Source
- signups.csv, 291 rows
- Left out
- 7 test accounts
- Check
- Data through Oct 12
The numbers in this example
Each one with its full receipt.
- New signups284
- Definition
- Accounts created this week
- Source
- signups.csv, 291 rows
- Left out
- 7 test accounts
- Check
- Data through Oct 12
- Activation41%
- Definition
- Signups who finished setup ÷ signups
- Source
- signups.csv, 284 signups
- Left out
- Test accounts
- Check
- Data through Oct 12
- Weekly revenue$38.2k
- Definition
- Payments received, minus refunds
- Source
- payments.csv, 406 payments
- Left out
- 3 refunds of test orders
- Check
- Matches the payout report
- Support tickets63
- Definition
- Tickets opened this week
- Source
- tickets.csv, 63 rows
- Left out
- Nothing
- Check
- Data through Oct 12
How it was built
- 1
The decision
The team lead decides each Monday whether to push on growth or on activation.
- 2
The metrics
Four numbers and one trend: signups, activation, revenue, and open support load.
- 3
The cleaning
Seven test accounts and three test refunds were left out and listed.
- 4
The receipts
Every number names its file, the rows used, and the date the data runs through.